Every business owner’s goal is to reach more people, whether through traditional marketing efforts or more modern ones. While some argue that traditional marketing, like print ads, radio spots, and promotional products, is less effective than digital marketing, this type of marketing should still be a key component in your marketing mix. Why? Because research indicates that corporate promotional products are still the most effective and highly regarded form of advertising, even in the digital age.
In fact, according to a study by PPAI, 94% of people remember where they received a promotional product, and 83% of consumers like to get promotional products. Of those who received promotional products, 85% do business with the advertiser, and 58% said they keep the gift items for one to four years. Most importantly, 89% of the consumers said they could recall the advertiser or company name for 24 months after getting the items.
Promotional products are essential in marketing and branding strategies for several reasons, even in the digital age. Below we dive into the top six reasons why promotional products are still important and relevant in today’s marketing strategies.
Tangible Branding
Promotional products provide a physical representation of a brand. They serve as a reminder of a company’s products, services, or message, keeping the brand top of mind for consumers. By imprinting a logo or message on promotional items, you can create a lasting impression that enhances brand recognition.
Extended Reach, Exposure, and Recognition
Corporate promotional products act as mobile advertisements. When consumers use these items, they become walking billboards for your company, exposing your brand to a broader audience. Whether it’s a branded t-shirt, pen, or tote bag, promotional products reach far beyond the initial recipient, increasing brand visibility and exposure for days and years to come.
Cost-Effective
When compared to other traditional marketing strategies, like TV ads and radio, promotional products are relatively inexpensive. They offer a lower cost per impression, meaning your brand gets more exposure for less money.
Versatile and Customizable
Promo marketing products come in hundreds of options, allowing businesses to choose products that align with their target audience and marketing goals. From everyday items, like pens and mugs, to specialty products, like apparel and drinkware, there’s a vast selection available.
Memorable and Increases Loyalty
Who doesn’t like to receive free swag from a brand? When given as a gift or reward, promotional products increase brand loyalty and create positive associations with your company. Recipients appreciate and remember the gesture, leading to a favorable impression of your company, positive word-of-mouth recommendations, and repeat business.
Complement to Digital Marketing Efforts
Even though digital marketing has become dominant, promotional products still offer a physical element that most digital platforms can’t replicate. Incorporating promotional products into a comprehensive marketing strategy can provide a well-rounded approach, combining the benefits of on- and offline marketing efforts.
Promo Marketing With the Experts at bePromoting
Are you ready to extend your brand’s reach, gain customer loyalty, and drive sales? Consider adding promotional products to your marketing strategy. When you partner with bePromoting, you gain access to our extensive catalog of products, including favorites like tech gadgets, apparel, drinkware, and so much more. For all your promotional product marketing needs, turn to the professionals at bePromoting!